Category Archives: Life Sciences CRM

Pitch Perfect

The perfect pitch is different for every batter – no pitch is the perfect pitch to throw at all the batters all the time. The pitcher needs the scouting intelligence and the tools, and then he can customize his delivery … Continue reading

Posted in Analytics, Consumer Goods CRM, CRM Best Practices, CRM Software, Life Sciences CRM, Mobile CRM Solutions, On-Demand CRM | Tagged , , , , , , , , , , , , , , , , , , , , | Leave a comment

Best Practices: The Benefits of Integrating Expense Management and Customer Relationship Management

Although various states across the U.S. have administered a form of what is known as “Sunshine Laws” for over two decades, the first national provision goes into effect for the 2012 calendar year. For physicians, this means a new level … Continue reading

Posted in Analytics, CRM Best Practices, CRM Software, Life Sciences CRM, Mobile CRM Solutions, On-Demand CRM | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

Beating the Clock: Relationship Management, Sales Planning, & Physicians

“The doctor will see you now.” For sales reps, there is nothing sweeter than these six words, but in the healthcare world today, physicians are busier than ever and reps may only get a few minutes of the doctor’s time. … Continue reading

Posted in CRM Best Practices, CRM Software, Life Sciences CRM, StayinFront Marketing | Tagged , , , , , , | Leave a comment

Seeing the Sun Shine: Health Care Goes High Tech

Many health care providers have mixed feelings about the 2010 Physician Payment Sunshine Act. Passed as part of the Patient Protection and Affordable Health Care Act, the Sunshine Act is the first piece of federal legislation requiring pharmaceutical companies to … Continue reading

Posted in CRM Software, Life Sciences CRM | Tagged , , , , , , , , , , | Leave a comment

Maintaining the Personal Touch in Pharmaceutical Sales

A recent article on pharmexec.com highlights a growing trend in the pharmaceutical industry –downsizing sales forces in favor of digital selling methods. While organizations that reduce their number of sales reps may be saving costs, they are also missing out … Continue reading

Posted in CRM Best Practices, CRM Software, Life Sciences CRM, Mobile CRM Solutions, On-Demand CRM | Tagged , , , , , , , , , , , , , | Leave a comment

Regional Pharmaceutical Marketing – When it Pays to Go Local

The competitive environment, reduced budgets and changing market conditions in the pharmaceutical industry make it challenging for companies to gain mindshare and increase awareness among physicians and patients. As a result, pharmaceutical companies must recalibrate their marketing strategies to ensure … Continue reading

Posted in CRM Best Practices, CRM Software, Life Sciences CRM | Tagged , , , , , , , , , , , | Leave a comment

Gedeon Richter Selects StayinFront TouchRx to Increase Efficiency of Sales Force

Multinational pharmaceutical company Gedeon Richter recently upgraded its mobility sales force efficiency by selecting to use StayinFront TouchRx™, the industry-leading mobile CRM solution. Gedeon Richter’s sales force will be using the Life Sciences CRM on Android™ tablets to capture, track … Continue reading

Posted in CRM Best Practices, CRM Software, Life Sciences CRM | Tagged , , , , , , , , , , , | Leave a comment

Chelsea Therapeutics Selects StayinFront for New CRM Initiative

Chelsea Therapeutics, a leading biopharmaceutical development company, has selected to deploy StayinFront TouchRx™ on iPads across its new sales force. StayinFront TouchRx will allow Chelsea’s field teams, which include medical science liaisons, to effectively execute their sales activities both online … Continue reading

Posted in CRM Software, Life Sciences CRM, Mobile CRM Solutions | Tagged , , , , , , , , , , , | Leave a comment

Research-Driven Biopharma Company Selects StayinFront TouchRx

Another industry leader has turned to StayinFront to power a new life sciences CRM initiative. A Swiss-based biopharma company has chosen the StayinFront TouchRx platform for deploying iPads across their U.S.-based sales force.  This deployment will help the company focus … Continue reading

Posted in Life Sciences CRM | Tagged , , , , , , , , , | Leave a comment

Biotech Company Deploys StayinFront TouchRx Across Field Team

A leading global biotechnology firm has deployed StayinFront TouchRx, StayinFront’s mobile platform for the life sciences industry on iPads across its entire U.S.-based sales force. StayinFront TouchRx provides mobile access to StayinFront Life Sciences CRM system. StayinFront CRM is also … Continue reading

Posted in CRM Software, Life Sciences CRM, Mobile CRM Solutions | Tagged , , , , , , , , , , , | Leave a comment