Category Archives: CEO Corner

The Open Case for Closed Loop Marketing

Posted on December 5, 2011 by admin

It seems like only yesterday when the life sciences industry was starting to explore various multi-channel strategies and focus was placed on Closed Loop Marketing (CLM). Today, the ability to deliver rich media content via slick new mobile devices has … Continue reading →

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Uncertainty and the Cloud

Posted on September 23, 2011 by admin

Much has been written about uncertainty in the global economy. While economists recalculate and reassess purchasing and employment data, it doesn’t require a person with an advanced degree to recognize that business managers and the decisions they make are impacted … Continue reading →

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