Tag Archives: selling

Pitch Perfect

The perfect pitch is different for every batter – no pitch is the perfect pitch to throw at all the batters all the time. The pitcher needs the scouting intelligence and the tools, and then he can customize his delivery … Continue reading

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Edge Sales and Marketing Selects StayinFront TouchCG to Drive Productivity and Sales

California-based Edge Sales and Marketing has selected StayinFront TouchCG® as its mobile platform for retail execution.  The company will deploy StayinFront TouchCG on iPads, delivering a more effective sales tool to the company’s field reps and driving in-store productivity. Specializing … Continue reading

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Best Practices: The Benefits of Integrating Expense Management and Customer Relationship Management

Although various states across the U.S. have administered a form of what is known as “Sunshine Laws” for over two decades, the first national provision goes into effect for the 2012 calendar year. For physicians, this means a new level … Continue reading

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Riviana Foods Turns to Single SaaS Solution from StayinFront to Support Multiple Mobile Teams

Australian-owned manufacturing, distribution, sales and marketing company, Riviana Foods Pty Ltd., has selected StayinFront EdgeCG® for use by its field reps. Riviana Foods will deploy StayinFront EdgeCG consumer goods CRM and Analytics as a single solution to meet the varied … Continue reading

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Maintaining the Personal Touch in Pharmaceutical Sales

A recent article on pharmexec.com highlights a growing trend in the pharmaceutical industry –downsizing sales forces in favor of digital selling methods. While organizations that reduce their number of sales reps may be saving costs, they are also missing out … Continue reading

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One CRM Application, Accessible from Multiple Devices

The excitement and user engagement created by mobile devices such as iPads are driving the convergence of field sales and marketing teams’ personal and professional lives. Those accustomed to using iPhones, iPads and Android smartphones are keen to use them … Continue reading

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The Open Case for Closed Loop Marketing

It seems like only yesterday when the life sciences industry was starting to explore various multi-channel strategies and focus was placed on Closed Loop Marketing (CLM). Today, the ability to deliver rich media content via slick new mobile devices has … Continue reading

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Biotech Company Deploys StayinFront TouchRx Across Field Team

A leading global biotechnology firm has deployed StayinFront TouchRx, StayinFront’s mobile platform for the life sciences industry on iPads across its entire U.S.-based sales force. StayinFront TouchRx provides mobile access to StayinFront Life Sciences CRM system. StayinFront CRM is also … Continue reading

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Taking a Hybrid Approach to Pharma Sales

A recent Wall Street Journal article reported that technology may be taking over for the pharma sales rep. With the number of “feet on the street” having been reduced in the last five years, online marketing strategies, smartphone and tablet … Continue reading

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Continued Pharma Growth Forecast for Eastern Europe

The pharmaceutical industry’s presence in Eastern Europe dates back some 20 years. In 1999, pharma giant GlaxoSmithKline acquired an 80% stake in drug producer Polfa Poznan and entered the Romanian market by acquiring Europharm Brasov. This early start gave GSK … Continue reading

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