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Part III: Consumer Goods Field Reps Should See Themselves as Agents of Change
Our third post in this series takes into consideration the importance of the right industry-specific field force automation system. Systems that accurately push communication downstream to individual users to identify the objectives, priorities, tasks and surveys that reps need to … Continue reading
Posted in Consumer Goods CRM
Tagged consumer goods, consumer goods CRM, CPG CRM, CRM, CRM management, CRM software, CRM solutions, Customer Relationship Management, Customer Relationship Management Software, sales force automation, sales force CRM, sales force management, selling, software
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Using Metrics to Improve Sales Effectiveness
No matter what business you’re in, a general tenet applies: if you want to improve something, you need to measure it. Benchmarking a measure, setting a target, periodically reviewing performance, creating improvement plans and resetting goals are at the heart … Continue reading
Part II: Consumer Goods Field Reps Should See Themselves as Agents of Change
In our last post, we explored the role of the sales rep in successful consumer goods selling. Let’s examine the importance of arming the reps with information. When supplied with a rich knowledge-base of information, sales reps can help transform … Continue reading
Posted in Consumer Goods CRM
Tagged best practices, consumer goods, consumer goods CRM, CPG CRM, CRM, CRM management, CRM software, Customer Relationship Management, Customer Relationship Management Software, life sciences CRM, sales force automation, sales force CRM, sales force management, selling, software
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Consumer Goods Field Reps Should See Themselves as Agents of Change
At StayinFront, we have a solid track record in the consumer goods market. In this three-part series, we’ll examine how the sales force in this industry positively impacts change, enabling companies to win at the shelf. While the supermarket and … Continue reading
Posted in Consumer Goods CRM
Tagged best practices, consumer goods, consumer goods CRM, CPG CRM, CRM, CRM management, CRM software, CRM solutions, Customer Relationship Management, Customer Relationship Management Software, marketing, sales force automation, sales force CRM, sales force management, selling, software
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An Integrated Approach to Delivering Value
In a recent eyeforpharma article, Darran Nullmeyers, sales manager, Life Sciences EMEA, for StayinFront Ltd., explained how commercial excellence and CRM can work together to create impactful sales strategies. Exploring the lessons learned from surviving the turbulent economy – especially … Continue reading
Posted in Life Sciences CRM
Tagged best practices, CRM, CRM management, CRM software, CRM solutions, Customer Relationship Management, Customer Relationship Management Software, eyeforpharma, pharma CRM, sales force automation, sales force CRM, sales force management, selling, software
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Latin America eyeforpharma Conference to Feature StayinFront’s Sam Barclay
This week’s Latin America eyeforpharma conference, Sales Force Effectiveness and Business Excellence, will feature StayinFront’s Sam Barclay as a panelist. Barclay, vice president of Business Development, will join an elite group of other pharmaceutical experts in Miami on October 21 … Continue reading