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Continued Pharma Growth Forecast for Eastern Europe
The pharmaceutical industry’s presence in Eastern Europe dates back some 20 years. In 1999, pharma giant GlaxoSmithKline acquired an 80% stake in drug producer Polfa Poznan and entered the Romanian market by acquiring Europharm Brasov. This early start gave GSK … Continue reading
See It, Influence It
Sky News Business recently featured Kerrie-Anne Turner, StayinFront’s APAC vice president on the topic of consumer goods CRM. She revealed how consumer goods organizations may look upon technology as a cost versus an investment. However, the right tools in the … Continue reading
Posted in Consumer Goods CRM
Tagged best practices, consumer goods, consumer goods CRM, CPG CRM, CRM, CRM management, CRM software, CRM solutions, Customer Relationship Management, Customer Relationship Management Software, sales force automation, sales force CRM, sales force management, software
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The Role of KPIs in Sales Force Effectiveness
Key Performance Indicators – KPIs – are a set of metrics used to manage for improvement. KPIs are one of the most useful tools in a CRM system. They allow for “management-at-a-glance” by summarizing the underlying metrics using an easy-to-understand … Continue reading
Posted in CRM Best Practices
Tagged best practices, consumer goods CRM, CRM, CRM management, CRM solutions, Customer Relationship Management, Customer Relationship Management Software, global CRM, life sciences CRM, mobile CRM, pharma CRM, sales force automation, sales force CRM, sales force management, software
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Part III: Consumer Goods Field Reps Should See Themselves as Agents of Change
Our third post in this series takes into consideration the importance of the right industry-specific field force automation system. Systems that accurately push communication downstream to individual users to identify the objectives, priorities, tasks and surveys that reps need to … Continue reading
Posted in Consumer Goods CRM
Tagged consumer goods, consumer goods CRM, CPG CRM, CRM, CRM management, CRM software, CRM solutions, Customer Relationship Management, Customer Relationship Management Software, sales force automation, sales force CRM, sales force management, selling, software
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Using Metrics to Improve Sales Effectiveness
No matter what business you’re in, a general tenet applies: if you want to improve something, you need to measure it. Benchmarking a measure, setting a target, periodically reviewing performance, creating improvement plans and resetting goals are at the heart … Continue reading
Part II: Consumer Goods Field Reps Should See Themselves as Agents of Change
In our last post, we explored the role of the sales rep in successful consumer goods selling. Let’s examine the importance of arming the reps with information. When supplied with a rich knowledge-base of information, sales reps can help transform … Continue reading
Posted in Consumer Goods CRM
Tagged best practices, consumer goods, consumer goods CRM, CPG CRM, CRM, CRM management, CRM software, Customer Relationship Management, Customer Relationship Management Software, life sciences CRM, sales force automation, sales force CRM, sales force management, selling, software
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Consumer Goods Field Reps Should See Themselves as Agents of Change
At StayinFront, we have a solid track record in the consumer goods market. In this three-part series, we’ll examine how the sales force in this industry positively impacts change, enabling companies to win at the shelf. While the supermarket and … Continue reading
Posted in Consumer Goods CRM
Tagged best practices, consumer goods, consumer goods CRM, CPG CRM, CRM, CRM management, CRM software, CRM solutions, Customer Relationship Management, Customer Relationship Management Software, marketing, sales force automation, sales force CRM, sales force management, selling, software
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StayinFront’s Safe Harbor Certification
The U.S. Department of Commence has collaborated with the European Commission to develop a “Safe Harbor” framework, which ensures that U.S. companies can avoid data interruptions when doing business with the EU or risk facing violation of European privacy laws. … Continue reading
An Integrated Approach to Delivering Value
In a recent eyeforpharma article, Darran Nullmeyers, sales manager, Life Sciences EMEA, for StayinFront Ltd., explained how commercial excellence and CRM can work together to create impactful sales strategies. Exploring the lessons learned from surviving the turbulent economy – especially … Continue reading
Posted in Life Sciences CRM
Tagged best practices, CRM, CRM management, CRM software, CRM solutions, Customer Relationship Management, Customer Relationship Management Software, eyeforpharma, pharma CRM, sales force automation, sales force CRM, sales force management, selling, software
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